Blue Sky Strategy · Est. 2018

Campaigns that shape
political
outcomes.

From leadership campaigns and elections to national advocacy and public affairs, we design and run campaigns that deliver measurable impact.

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Who we are

Communications
as a craft

Public opinion moves faster — and matters more — than ever.

We help organisations turn that momentum into structured, effective campaigns that influence decision-makers.

With decades of experience across politics, media and advocacy, Blue Sky Strategy delivers campaigns that drive real-world outcomes — not just visibility.

Full service

Everything you need

01
Strategy
  • Campaign direction and positioning
  • Message discipline for political and public audiences
  • Audience and stakeholder mapping
  • Performance tracking and campaign optimisation
02
Creative & Comms
  • Campaign messaging and copy
  • Content built to engage, persuade and mobilise
  • Communications and PR strategy
03
Campaign Delivery
  • Full-funnel digital campaigning across major platforms
  • Meta, Google, YouTube, X and more
  • Rapid deployment for live political moments
  • Audience targeting and continuous optimisation
  • Data capture and supporter mobilisation
04
Campaign Infrastructure
  • Proprietary mobilisation systems
  • Email Your MP campaigns
  • Supporter activation tools
  • Constituency-level targeting
  • Advocacy and mobilisation reporting

Proprietary mobilisation system

Campaigns that create
pressure

We build and run advocacy campaigns—supported by proprietary tools, including selectively deployed AI-enabled systems—that convert public support into direct political action.

This includes our Email Your MP system, which enables supporters to contact decision-makers directly at scale, with messaging, delivery and reporting handled by our campaign team.

  • 2,500+ emails to MPs generated within weeks.
  • Rapid campaign deployment for live political moments, consultations and parliamentary pressure campaigns.
  • Targeted messaging by constituency, MP profile, party, region or campaign priority.
  • Fully managed setup, delivery and optimisation.
See Email Your MP Book a demo

Email Your MP

From public support to political pressure.

A managed campaign system developed by Blue Sky Strategy for organisations that need to mobilise supporters quickly and create measurable pressure at key moments.

2,500+ emails generated within weeks
Weeks typical mobilisation window for live campaigns

Most of our advocacy campaigns generate hundreds to thousands of actions within the first few weeks, creating measurable pressure when the political moment is clear and supporters are ready to act.

Who are we

The minds behind
the strategy

Rebecca Ryan
Rebecca Ryan
Founder & Managing Director

Rebecca has over 25 years experience in campaign communication management, both agency and client side, and set up Blue Sky Strategy in 2018.

Helen Mayer
Helen Mayer
Strategy Director

Helen has 25 years experience working in and around Westminster on national and local campaigns, across the political spectrum.

Will Flower
Will Flower
Senior Campaign Executive

A dedicated campaign professional bringing sharp digital expertise and creative strategy to every project.

Example work

Campaigns that shape
outcomes

National Advocacy Campaign

Generated 2,500+ emails to MPs in under three weeks, creating direct political pressure during a live policy window.

Leadership Campaign

Delivered digital strategy and execution for a national leadership campaign, driving engagement, visibility and supporter mobilisation at scale.

Public Affairs Positioning

Developed communications strategy shaping narrative across digital and media channels during a major policy moment.

Get in touch

Discreet.
Effective.
Strategic.

In politics, timing and execution matter. If you are planning a campaign — or need to respond to a live issue — we can help you move quickly and effectively.

Book a call View Email Your MP
Rebecca Ryan, Founder & Managing Director rebecca@blueskystrategy.co.uk

Blue Sky Strategy Ltd

78 Pall Mall

London

SW1Y 5ES